To pick up a tangential thread from one of Matt’s recent (and most fantabulous) posts, last week, I received an email from a publisher congratulating me for having been shortlisted by them to contribute to a cookbook/guide to the best food blogs on the Web that they are producing. The email (rather amusingly) said that they spent 3 months researching the Web in order to best determine which blogs would be selected. (Please. I could get an intern to spend less than a week and produce a list of the world’s best food blogs–especially since all these great resources already exist). The letter essentially suggested that I should feel honoured to be included in this project and that while the publisher could not afford to pay any of its contributors, fame and fortune would be ours. Or in their words, “We believe the benefits you receive in terms of exposure and satisfaction will make involvement worthwhile.”
The publisher further outlined 3 reasons why a blogger like me should feel special about being part of this project.
“The ‘why’ for you is three-fold:
1. To be a part of the printed world. There aren’t many things better than seeing your words and photos in ink on a page, and on the shelf in bookstores.
2. To let the world know about your blog, and drive traffic to your site. The inclusions in <TITLE OF BOOK> will be deemed by us to be the best blogs on the internet. Make sure your blog is one of them.
3. You have nothing to lose. No risk, no cost, not even much effort. You have already created the content, and we want to maximise its exposure for you, without any risk to you.”